Mai माई is Anekakoti Brahmaand Janani , अनेककोटिबह्माण्डजननी i.e. She creates numberless universes simultaneously or in succession. In doing so, very many universes co-exist. Every universe is administered by a trinity i.e. Brahma ब्रह्मा , Vishnu विष्णु and Shiva शिव .
Sage Narada नारद Son of Brahma ब्रह्मा was under the impression that his father was omniscient. When once he went to see his father for clearing certain doubts, he found to his dismay, that Brahma was praying to some one else. In disgust he turned back when Brahma called him and asked him why he was returning. Narada replied that he thought his father was omniscient, but he found him praying to somebody else superior to him. Brahma smiled and said how little Narada knew about the universe and its Supremo. Even the Trinity worships the Supremo who remains unseen. Brahma explained that of the Trinity he occupies the lowest rank. He added that all the three in Trinity have their end when their respective प्रलय pralaya comes. First Brahma dies, after very many years another pralaya comes and Vishnu meets his end. There after still very many years lapse and a third pralaya comes and Shiva vanishes. Only the Supremo remains unaffected and continue to govern the universes. The mystical universes are ruled by different sets of Trinity who is subservient to the unseen, unknown, the ultimate Supremo, viz. MAI.
Mai is a word coined by Mai Herself when She commanded Maiji to install as Her Mai - " The Universal Divine Mother ".
According to one Ramayana रामायण - there are thousand Ramayanas, it is said - after becoming victorious Rama राम called Hanuman हनुमान to his side and blessed him to become the next Brahma. The word ' next ' is important. That indicates the existing Brahma will not be there to continue. This corroborates what Brahma told Narada that he also is destined to meet his end.
MAI is not admixture of several qualities but She is सत्व 'Sathwa' pure and simple. She is the Mother of all including Trinities existed or existing for She is the Creator. It is She who has created human beings, sun, moon, planets, stars, fire, water, air, earth, mountains, rivers, sky, heaven, trees, plants, animals, birds, time, space in short everything. It is by Her will alone that the sky stands without any support. Although She remains नित्ययौवना " Nitya Yauvana", She is really वृध्दा "Vriddha ".
Take any god, that god has a mother, that mother has a mother, that mother's mother has a mother and it goes so on and so forth one reaches the final most Mother and that final most Mother is MAI . "MAI" means Universal Divine Mother, i.e., Mother of All, propitiable with universal love, service, devotion and unconditional cheerful self surrender.
MAI is the final most, infinite one power that creates, maintains and refashions universes after universes. The one from whom anything and everything that has a name originates, in whom it lives and to whom it returns.
To a thousand names of Vishnu a single name of Shiva is preferred. To a thousand names of Shiva, one single name of Shakti is preferred and to a thousand names of Shakti one single name of JAY MAI is preferred.
The heart of Brahma is said to be Vishnu. The heart of Vishnu is said to be Shiva. The heart of Shiva is Shakti and the heart of Shiva and Shakti united is MAI.
Rarely one in this world is devoted to the names of Mother. It is by repeating the names of other deities in crores of births, faith in repeating the names of Mother is generated. The faith which places the mere repetition of "JAY MAI " above all mantras carries therewith the highest supremacy.
It is in the last of his repeated births that a person devotes himself to MAI and takes refuge in the Lotus Feet of Mother with the repetition of माई सहस्रनाम MAI Sahasranama and जय माई JAY MAI name.
He that wishes to secure the love of Final most Mother without chanting Her name is like one who is dumbfounded and one desirous of enjoying beautiful sights without eyes and to satisfy hunger without taking food.
Repetition of Her names creats attachment with love resulting from esteem, that of ॐ ह्रीं क्लीं श्रीं जय माई " Aum Hrim Klim Shrim JAY MAI " creates a desire of being incorporated with Her and Hers.
Repetitions of Her names render one entirely worry-less, care-proof and strong with faith and conviction about having secured Mother's protection and trust in Her every dispensation being a blessing indisguise for one's weal and welfare.
On repetition of Mother's names She manages to put one on the path in association with high soul, who patiently suffer, are friendly and merciful, undisturbed , equi-minded, non-attached, enemy-less, well behaved, self-controlled and tender hearted.
Repetition of these names blesses one with a remarkable innocence and activity, which magnetizes man, women and children to gather around him to drown their cares in nectar like aura spreading presence to seek advice.
Repetition develops intuitive fore-sight, right judgment and correct fore-telling which the repeater is gifted with by Mother to increase usefulness as he has been given privilege by Mother of serving the mission of universal love and service.
Constant repetition of Her names creates a longing for Mother, which is one-pointed intense and nothing asking. It creates a delight in serving Mother and being accepted by Mother as Her own being even in communication with mother making mother as central pivot round which all willing, thinking, asking and living and continuing to exist revolves.
Constant repetition interweaves Mother with oneself through memory. Painfulness on the idea of being separated and incapacity of being able to do anything else without and except musing on Her Magnificence, Mercifulness and Motherliness.
Constant repetition creates a feeling of one's nothingness and a desire to be a plaything and a pawn for Mother's play, with the readiness giving one's everything with self-sacrifice and self-surrender.
Repetition of names gradually gives rise to saintliness which means considering other's people's sorrow as one's own, harmlessness, forgivefulness, faith in final success of truthfulness, retirement from one's exertions to get materialistic happiness and comforts of this world and being above the desire of name and fame in addition to the tendencies , qualities and virtues of high souls.
From Mai arises all incarnations, all living beings. She is not लक्ष्मी Lakshmi, देवी Devi, दुर्गा Durga or सरस्वती Saraswati but She is the Mother of all. She should not be confused with the wife of Shiva. In fact She is ब्रह्मस्वरूपिणी Brahma-swarupini. She is the Mother of millions of Trinity.
Mai is propitiated by practicing 1] Motherhood of god 2]Universality 3]Love 4] Service 5] Devotion and 6] Unconditional Cheerful Self-surrender and 7] co-equal status of man and woman.
By worshipping lesser gods one may attain swarga i.e. heaven and when merit is exhausted he may be born again. But by worshiping Mai the highest of all gods one will not have to be reborn. That is why Mai Swarupa has laid stress on propitiating Mai.
The Finalmost Ultimate Mother is called Mai because She has no other name by way of delimitation. As already mentioned the word MAI was coined by MAI Herself when She asked Mai Swarupa to install Her. जय माई जय मार्कण्ड माई JAY MAI JAY MARKAND MAI.
EXTRACT FROM U.R.M. N.K.P. NAIR'S ARTICAL, MAI NIWAS, SARASWATI ROAD END, SANTACRUZ (WEST), MUMBAI 400054 INDIA
There is an unfortunate trend that is developing among the youngsters as far as religiosity is concerned, which is very alarming. It is also one of the reasons for so many unhappiness events that we hear and read about many people's lives today. Most of them think that having a good bank balance is all that is needed. All other aspects of life , like leading a disciplined life , upholding righteousness in day-to-day life , to be within the family or outside etc., are missing. Modern generation has a problem of getting attracted to so many unrighteous activities because of its inherent associations with materialistic pleasures. Why not acquire good bank balance of Mai's Grace by involving in good deeds, good thoughts, good words, etc. instead.
Remember any bad action has its different degree of degeneration, as its original cause. Some bed actions might have taken place , only because of some unavoidable circumstances , or compulsion or fear. It may often be , you are not otherwise so bad, but there was some accidental outflow . It may sometimes be , you were too lazy and indifferent , or too dull-headed, to stop or see the badness of a bad action. All these are milder varieties; but a deliberate bad action maneuvered intellectually, cleverly, systematically and secretly, is one that is a positive proof of your badness and is most formidable and is unforgivable by Mother. Saint Shri Maiji says," Weakness may be tolerated but wickedness has to be annihilated , eliminated."
Maiji has further said that for Indians and Hindus their very backbone is Religion. All the best that is sought has to come through religiosity. We have no idea of religious greatness as tremendous centuries old divine supernatural force , - quite a different thing from the worldly force of money, intellect, militarism and physical brutality. Our highest protective force is our religiosity. Unfortunately, devotion to God and Guru in real sense, are lacking very much and is the last priorities. People approach God only when they need. Otherwise they are totally indifferent to anything related to God , like daily prayers, family religious gathering to worship their deity, daily worship, visit to holy places by the whole family, thanksgiving to one's Guru and God for the grace received etc. Happiness and peace of mind can not be achieved materialistically.
That is the wrong modern mentality. These are spiritualistic acquisitions.
It is worth remembering here one of the quotations of Swami Vivekananda:
" Real well-being of India will commence from the day, the worship of Divine Mother will truly begin ".
What was this prophecy about; when in India, people were already worshipping Mother for centuries in thousands of temples. If people have deep sense , it was a prophecy about the new conception of the Divine Mother, the new requirement of propitiating and the new method of worship, which were to truly begin under MAI-ISM that was soon following .So let none of us ever fail to ensure that, that day has truly begun in all our lives.
JAY MAI JAY MARKAND MAI
MAI MARG, UNIVERSAL MAI-ISM TRUST, MAI NIWAS, SARASWATI ROAD END, SANTACRUZ (WEST), MUMBAI 400054, INDIA.
Mother became insistent. There was no escape; no further postponement was possible. Thereupon Markand began to stipulate terms.
He said," If I get hitherto untenanted house, if I enter it on Friday, If I see a dazzling light that evening, if I receive a basket of sweets and fruits that day, if at 9.30 p.m. three girls and two men come unasked and press me to do the installation, if Mother's picture is available in any shop at 10.30 p.m.[http://maiism.weebly.com/blog/archives/02-2015] , if I am able to buy worshiping materials from a shop at 11 p.m. and if at 11.30 p.m. a hawker brings a beautiful garland befitting Mother, then I shall install Mother."
Every one of these conditions were most wonderfully and accurately fulfilled one after another on the second day of September, nineteen hundred and thirty two. Is there anything difficult for Mother who is Unmesha-nimishotpanna-vipanna-buvanaavali [ Name No. 281 of Lalitaa Sahasranaama ]- the creator and destroyer of universes in the twinkling of an eye ? When finally a hawker of garlands began to cry his ware " Har , Har " at 11.30 p.m., Markand burst into tears and said," Mother, Thou hast caught me. Couldst Thou not found a better man to do Thy work ? "
The five persons who had gone there uninvited encouraged him saying " She would Her own work. Who is more blessed than yourself ? Why should you lose heart and courage ? Where is the question of your worthiness or unworthiness, Sir, when She Herself has chosen you ?"
Mai was formally installed at mid-night on 2 - 9 - 1932, Friday. Markand said to his audience : " From today I am a Mai-ist ; from today my religion is God as Mother, Mother of all, propitiable on living the life of Universal Love and Service with Devotion and Unconditional Cheerful Self-Surrender. Krishna, Zoroaster, Buddha, Christ, Muhammad and every Founder of every religion are Mai's illustrious sons. From now on, the Bible or Koran is as venerable and worship-able to me as the Geetha. I will continue to pray to God as I have till now, with the same intensity of love and devotion in a Hindu Mandir, Zoroastrian Agora, Christian Church, Muhammadan Masjid, or an Israelite Synagogue. No more religious differences. Devotion to Mother is devotion to Mother's children. I am a changed religionist from today. I install Mai today. "
News of the declaration soon spread. Educated people saw the rationalistic Universal spirit of the new religion. The founder who was, the personification of Love , the embodiment of Service , the quintessence of devotion and the exemplar of Surrender to Divine will soon begin to be known as Mai Swarupa, Mai Kaka and Mai Baba . His disciples addressed him as Maiji.
EXTRACT FROM THE BOOK : SAINT MAI - SWARUPA WRITTEN BY MAI SHISHU U.G. MENON, MAI NIWAS, SARASWATI ROAD END, SANTA CRUZ [WEST], MUMBAI 400054 INDIA.
For the elucidation of those who desire to know more about Mai, Maiji, Mai-ist and Mai-ism, it is added and repeated here that Mai is the Universal Mother, the Motherhood conception of God Almighty, easily propitiable by living a life of Love, Service , Devotion and Unconditional Cheerful Self- Surrender and by the recognition of spiritual co-equal status of man and woman.
Any idol or image , symbol or emblem, picture or sacrificial altar or any object, installed anywhere, either in a Church or a Temple or a mosque or Synagogue and worshiped by any people in any manner and any mode they decide , with any gospel or scriptures they prefer, but based on the conception that it represents Universal God, whether Mother or even Father or Jointly as Mother & Father etc. easily propitiable on living the life on the lines of the above stated tenets , by itself , is Mai or the Universal Mother.
Similarly any preceptor preaching or teaching or propagating or inculcating the doctrine of Universal religion with Mai, the Universal Mother as its pivot and rallying focus and wedded to the said tenets , is Maiji of that particular group or area or generation or even age.
The followers of the Universal Religion of Mai-ism with the Universal Mother or Mai as the Universal god, easily propitiable on living out the oft repeated principles, whether they form individuals or groups or associates or multitudes or adherents or co-workers or devotees, are all Mai-ists. Mai-ists that have taken their oath of allegiance are U.R.M. s of general or life-long oath.
The doctrine of Universal Religion of Mai-ism entwined round Mai the Universal Mother, with its said indispensable cardinal principles of love, service, devotion and unconditional cheerful self-surrender and recognition of the spiritual co-equal status of man and woman, is Mai-ism.
These universal conceptions and interpretations represent the quintessence of the Universal religion of Mai-ism and it is this , that has meant to be conveyed whenever the terms MAI, MAIJI, MAI-IST and MAI-ISM are used, under the universal religion of Mai-ism.
EXTRACT FROM THE BOOK : MAI-ISM ALLGIANCE INITIATION MAI ADHERENTS' OATH BY AMI SWARUP MAI MARKAND , [PAGES 116 AND 117 ] EDITION 1965, MAI NIWAS, SARASWATI ROAD END, SANTA CRUZ [WEST], MUMBAI 400054 INDIA.
The Taraben episode focused Markand Dholakia's attention on the need to glorify Mother. The strange string of events : a devotee actually hearing what was mentally repeated by another, the prophecy of the saint of Pandharpur and its fulfillment, one devotee's fast extending another devotee's life by a week, a patient dying, as soon as guest steps out of the house; all these things neatly dovetailing with one another, led him to think that it was his duty to sing the glories of the Mother. The thought grew and became an obsession. He became half-mad and had to take leave on medical grounds , though the doctors were not able to say what exactly the disease was.
Shortly thereafter, a peculiar phenomenon began to manifest itself. Voices without human agency began to be heard. The words ," God as Mother, Mother of all propitiable with Universal Love, Service, Devotion and Unconditional Cheerful Self-surrender ", made themselves heard. Not only that, Markand began to see those words everywhere, wherever he turned, on the walls, on the doors, on the windows . Mother began to insist that he should install Her. He made several excuses; pleaded inefficiency, want of erudition, lack of funds for the work. All excuses were rejected and Mother threatened him with life-long semi-lunacy if he did not promise to install Her. There was no alternative . It was case of Hobson's choice. The moment he gave the promise, he became normal.
However, no time had been fixed for the installation and the matter was not immediately attended to.
In later years Saint Mai-Swarupa ( Markand Himself ) used to tell his disciples that the first requirement of a spiritual aspirant is humility. Humility is the sine qua non for spiritual progress. He used to say Taraneko namra jivan duhneki abhiman ( If you are humble you are saved, if you are proud you sink). Long before attainment of sainthood he had this essential quality in abundance. That was the reason why he put off installing Mother even after the promise; in his humble modesty, he really felt he was not competent to do the installation. Mother would frequently remind him, but considering the heavy responsibility that a formal installation would entail, Markand postponed doing it.
Then came three messengers, one from Bombay (Mumbai), one from Shimoga (Mysore) and the third one from Calcutta, all three had received specific directions in dreams to proceed to Poona (Pune) and deliver a message to a devotee living there. They were such staunch devotees that without pausing to question the authenticity of the command they simply started out in search of person they had not even heard of. They fully believed that Mother would direct them to the right man.
 Vrajlal Parekh was very staunch devotee of Mataji. One day he saw a dream, a temple to which Hindus, Christians, Muslims and Parsis and others were going. He saw at the top of the temple a board bearing the inscription " Mai Markand Temple ". He also saw the written command to this effect "Go to Poona and tell my son to install me," . Vrajlal knew the Founder (Markand) and rightly understood that the message was meant to be conveyed to him. He promptly did so.
 The Second messenger from Calcutta was also a religious man. One night when he was staying at Nagpur he heard a voice in his dream telling him: " Go to Poona and ask my son to install me ". Without a moments hesitation he went to Poona where after several unsuccessful attempts to accommodation in various hotels and lodging houses finally he got a room in Gujarat Lodge. Though he managed to get accommodation there , how was he to know that he was so near to his man ? Weary, exhausted and almost beginning to doubt the wisdom of his hasty rush to Poona , he went to sleep. In his dream someone tell him not to lose heart and that the man he wanted to meet was in the front room. Immediately he jumped out of bed and peeped into the front room to verify his dream. There he saw a devotee pleading earnestly his incompetency and humbly begging that a more suitable person might be asked to do the installation. The devotee was then sitting in meditative trance. Not wanting to disturb a man in his meditation, the messenger made inquiries from the night-watchman of the lodge. The answer was," Can't tell you the gentleman's name. Everybody calls him Kaka. He is Govt. Officer. He goes to bed very late. I have seen light burning in his room till 2 or 3 in the morning. He gets up only by 9 O'clock."
The man from Calcutta had friend living a few miles away. He thought of visiting the friend and coming back by the time Kaka got up. So he left by the early morning train to the nearest station. All ill luck would have it, there was some disturbance in the locality the previous day and the police were rounding up all new comers with the result that our man was arrested on alighting from the train. His protestations of innocence were of no avail. Frightened , he thought of Kaka and began to repeat " Kaka Bachao "
(Kaka save me) . He was locked up for some time. The man was fervently and frantically repeating " Kaka Bachao " !! .
In the evening police, quite contrary to their usual procedure released him. Sad and unnerved, he went to asleep. The Voice, an Angry voice this time , asked him, " Why, you did not have the time to my bidding ? Your repetition of Kaka Bachao saved you. Go and pass my message at once."
Early next morning he went to Poona and delivered the message , the recipient of the message asked the man his name . The other answered " My name has nothing to do with it. "Kaka Bachao" !!.
 Mr. Anant Iyer, a young man from Shimoga (Mysore) was the third messenger who was ordered in a dream to go to Poona and deliver the same message. Anant Iyer reached the hotel and by chance (?) , saw Markand in the dinning room. Something seemed to tell Anant Iyer that was the man he had traveled for to meet. So he made bold to ask the other if he was not a devotee of Mother. An emphatic affirmative was the answer. And the message was delivered.
Anant Iyer, who had some spiritual knowledge and ritualistic devotion, had a great desire to see Mother at least in dream. He sought Markand's help. The latter agreed and took him to the Shaikh Sulla Bridge for discussion. They sat there from 11 p.m. to 4 a.m. talking of Mother. Afterwards Anant Iyer went to sleep and he had a wonderful dream, in which Mother appeared and said," You have wished to see me in your dream. Who was talking to you on the bridge ? That was Myself ". With tears of joy the young man ran to Markand and narrated his dream.
EXTRACT FROM THE BOOK : SAINT MAI SWARUPA WRITTEN BY MAI SHISHU U.G. MENON, MAI NIWAS, SARASWATI ROAD END, SANTA CRUZ (WEST), MUMBAI 4000054 INDIA.